Alicia is the owner and senior therapist at Precision Beauty, bringing over 25 years of dedicated experience in the beauty industry. Her career has been shaped by genuine passion for understanding the skin — not just treating it on the surface, but truly understanding what drives each client’s unique skin behaviour.

Alicia is a former dual owner of CACI clinics in Silverdale and Warkworth, where she built a reputation for results-driven, clinical skincare delivered with warmth and care. Over the years, she has invested deeply in advanced training and specialist protocols, always staying ahead of what the industry offers.

Today, Alicia’s focus is her specialty: skin that is changing through perimenopause and menopause. When oestrogen declines, skin behaves differently — and standard treatments simply don’t address the hormonal root cause. Alicia has spent years developing specialist protocols specifically for this stage of life, creating treatment plans that are entirely personal to you. She analyses your skin, identifies what’s really going on, and builds a plan that delivers real, visible results.

At Precision Beauty, you won’t receive a generic facial. You’ll receive precision.